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Showing posts from May, 2018

Here's Why Visual Communication Works

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According to a recent study , the average person gets distracted in just eight seconds - although, for some people, just 2.8 seconds is enough. When you operate predominantly in the print-based marketing world, you've already got something of an advantage over most people: print is something tangible. It exists in the real world. People can hold a flyer in their hands or share it with friends and family members if they'd like to, and it's already something that's harder to get distracted from than a computer screen. One way to take the benefit of print and extend it even further involves using the full power of visual communication to your advantage. Visual Marketing: Breaking It Down Human beings are visual learners - they always have been, they always will be. It's not necessarily a sign of intelligence but about how the human brain operates. By making sure that all of your collateral includes a healthy blend of both text AND visual elements, you can absolu