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Here's Why Visual Communication Works

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According to a recent study, the average person gets distracted in just eight seconds - although, for some people, just 2.8 seconds is enough. When you operate predominantly in the print-based marketing world, you've already got something of an advantage over most people: print is something tangible. It exists in the real world. People can hold a flyer in their hands or share it with friends and family members if they'd like to, and it's already something that's harder to get distracted from than a computer screen. One way to take the benefit of print and extend it even further involves using the full power of visual communication to your advantage.

Visual Marketing: Breaking It Down
Human beings are visual learners - they always have been, they always will be. It's not necessarily a sign of intelligence but about how the human brain operates. By making sure that all of your collateral includes a healthy blend of both text AND visual elements, you can absolutely ma…

BP Solutions Group Announced as Award Winner in 2017 PICA Awards

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PRINTING EXCELLENCE IN THE CAROLINAS RECOGNIZED

BP Solutions Group, Inc. Announced As Award Winner in the 2017 PICA Awards

Charlotte, NC — The Printing Industry of the Carolinas (PICA) has announced that BP Solutions Group, Inc. of Asheville is an award winner in the 2017 PICA Awards Competition. The announcement was made March 24, 2018, during the 2017 PICA Awards Banquet in Greensboro, North Carolina, with more than 250 industry professionals in attendance. The PICA Awards competition is celebrating its 52nd season and continues to be one of the largest printing contests in the nation.

This year, the PICA Awards attracted more than 580 entries from 44 printing companies, along with more than 145 entries from 5 graphic arts high schools and 5 college graphic arts programs from across the Carolinas.

BP Solutions Group, Inc. won 3 Best of Category Awards and 2 Awards of Excellence. Only one “Best of” may be given in each category. One or more Special Judges Award or Award of Excellence may…

Branded Promotional Products Make a HUGE Marketing Impact

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People love free stuff; they always have, they always will. This is why branded promotional products are so effective. It doesn't even necessarily matter what "it" is. So long as it's free, people are going to come running.

Choosing the right type of promotional products can have a huge marketing impact because of their longevity and because they're functional in a way that people truly appreciate. If you're thinking about experimenting with branded promotional products but aren't sure if it's something that will be worth your time and effort, here are a few key reasons why now would be an excellent time to start.

Branded Promotional Products Earn You the Right Kind of Attention

According to a recent study, 53% of people used some type of promotional product at least once per week. More than that, six out of every 10 of them said that they tend to keep promotional products for up to two years.

This means that when you invest money in creating that att…

Brochures: An Incredibly Effective Marketing Tool

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Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why?

Because Brochures Have Versatility to Spare

Brochures are the perfect supplementary tool to give to someone to clue them into more information about your product or service WITHOUT having to rely on the internet. Did you just come across someone at a trade show or other event? Give them a brochure. Did you just have a walk-in that you weren't expecting but don't have time to dive into the deep details you need to make a sale? Give them a brochure.

Any good salesperson can tell you that the number one rule of marketing is "always be prepared," and a brochure allows you to do precisely that.

Because It's A Marketing Tool in More Ways Than One

Another one of the most important reasons why brochures are still incredibly effective comes down to the many ways in which they can be used beyond straight selling. Yes, this is a great way to g…

Using Continuity to Strengthen Your Branding Efforts

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Your brand is a lot more than just a name or a logo. It's the feeling that someone gets when they come into contact with your organization. In fact, the thing that really increases engagement and drives loyalty isn't your products or services (though, to be fair, they do help quite a bit) - it's this idea of the larger brand itself. This is why focusing on brand continuity is so important.

Regardless of how someone interacts with your brand, it should all feel like it's naturally coming from the same place at all times. To truly master the idea of using continuity to strengthen your branding efforts, there are a few key things you'll need to keep in mind.

One Brand, One Voice - No Exceptions

Continuity means all of your marketing efforts need to feel as consistent as possible. In the world of print marketing, this can be as simple as making sure that all of the fonts in your advertisements match (or at least reflect) the fonts on your actual products themselves. Th…

BPSG and the Forest Stewardship Council

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At BP Solutions Group, we are pleased to be part of a worldwide effort to sustain and protect the environment, especially our planet’s valuable forests. We are chain of custody (CoC) certified by the Rainforest Alliance to the Forest Stewardship Council® standard. This type of certification ensures that products made from trees pass from a certified, well-managed forest to a certified paper manufacturer, merchant and printer.
The FSC® label proves to consumers that the forestry practices employed to produce the product are environmentally responsible, socially beneficial and economically viable. BP Solutions Group and the Rainforest Alliance is committed to conserving biodiversity by transforming land-use practices, business practices and consumer behavior.
To learn more about the Forest Stewardship Council®, visit https://us.fsc.org To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org