Branded Promotional Products Make a HUGE Marketing Impact

People love free stuff; they always have, they always will. This is why branded promotional products are so effective. It doesn't even necessarily matter what "it" is. So long as it's free, people are going to come running.

Choosing the right type of promotional products can have a huge marketing impact because of their longevity and because they're functional in a way that people truly appreciate. If you're thinking about experimenting with branded promotional products but aren't sure if it's something that will be worth your time and effort, here are a few key reasons why now would be an excellent time to start.

Branded Promotional Products Earn You the Right Kind of Attention

According to a recent study, 53% of people used some type of promotional product at least once per week. More than that, six out of every 10 of them said that they tend to keep promotional products for up to two years.

This means that when you invest money in creating that att…

Brochures: An Incredibly Effective Marketing Tool

Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why?

Because Brochures Have Versatility to Spare

Brochures are the perfect supplementary tool to give to someone to clue them into more information about your product or service WITHOUT having to rely on the internet. Did you just come across someone at a trade show or other event? Give them a brochure. Did you just have a walk-in that you weren't expecting but don't have time to dive into the deep details you need to make a sale? Give them a brochure.

Any good salesperson can tell you that the number one rule of marketing is "always be prepared," and a brochure allows you to do precisely that.

Because It's A Marketing Tool in More Ways Than One

Another one of the most important reasons why brochures are still incredibly effective comes down to the many ways in which they can be used beyond straight selling. Yes, this is a great way to g…

Using Continuity to Strengthen Your Branding Efforts

Your brand is a lot more than just a name or a logo. It's the feeling that someone gets when they come into contact with your organization. In fact, the thing that really increases engagement and drives loyalty isn't your products or services (though, to be fair, they do help quite a bit) - it's this idea of the larger brand itself. This is why focusing on brand continuity is so important.

Regardless of how someone interacts with your brand, it should all feel like it's naturally coming from the same place at all times. To truly master the idea of using continuity to strengthen your branding efforts, there are a few key things you'll need to keep in mind.

One Brand, One Voice - No Exceptions

Continuity means all of your marketing efforts need to feel as consistent as possible. In the world of print marketing, this can be as simple as making sure that all of the fonts in your advertisements match (or at least reflect) the fonts on your actual products themselves. Th…

BPSG and the Forest Stewardship Council

At BP Solutions Group, we are pleased to be part of a worldwide effort to sustain and protect the environment, especially our planet’s valuable forests. We are chain of custody (CoC) certified by the Rainforest Alliance to the Forest Stewardship Council® standard. This type of certification ensures that products made from trees pass from a certified, well-managed forest to a certified paper manufacturer, merchant and printer.
The FSC® label proves to consumers that the forestry practices employed to produce the product are environmentally responsible, socially beneficial and economically viable. BP Solutions Group and the Rainforest Alliance is committed to conserving biodiversity by transforming land-use practices, business practices and consumer behavior.
To learn more about the Forest Stewardship Council®, visit To learn more about the Rainforest Alliance, visit